From Wellness Startup to National Retail Powerhouse with Content Creation & Social Strategy
Care Lab Divas is a premium food + beverage supplement brand redefining daily wellness with products crafted for brainpower, vitality, immunity, and gut health. With a commitment to creating indulgent, functional blends, they’ve become a fast-growing favorite among health-conscious consumers nationwide. To scale their audience, sharpen their content strategy, and amplify their retail presence, Care Lab Divas partnered with INTUITIVE SOCIAL. Together, we built a digital strategy that not only showcased their products but positioned them as a lifestyle brand — one that belongs in both the carts of Erewhon shoppers and the hands of everyday wellness enthusiasts.
THE CHALLENGE
Care Lab Divas had the products everyone wanted — indulgent yet functional supplements designed to fuel brainpower, restore balance, and boost overall vitality. Their retail distribution was already impressive, with placement in Erewhon, Sprouts, Bristol Farms, Walmart, and H.E.B. But while their formulas were next-level, their digital presence wasn’t telling the full story.
The brand needed a consistent content strategy that translated their wellness philosophy into scroll-stopping visuals and messaging. They also lacked the social alignment and storytelling necessary to turn awareness into loyalty, grow their online audience, and drive both DTC and in-store sales. Care Lab Divas wasn’t just looking for content — they needed a partner who could position them as the premium supplement brand in a crowded wellness market.
OUR APPROACH
INTUITIVE SOCIAL designed a full-funnel strategy that blended storytelling, content creation, and social-first campaigns to position Care Lab Divas as a premium yet approachable wellness brand. We produced in-house content that balanced indulgence with functionality — pairing crisp product photography with lifestyle imagery that made their supplements feel essential in daily routines.
We layered in influencer collaborations and community-driven content to expand reach, spark trust, and align Care Lab Divas with the wellness creators their audience already loved. Alongside organic growth, we built performance-focused campaigns that spotlighted product benefits, retail availability, and the brand’s unique positioning in the food + beverage supplement space.
By refreshing their digital presence with a mix of founder storytelling, educational content, and aspirational visuals, we transformed Care Lab Divas’ social channels into a vibrant, trusted hub for wellness inspiration — one that not only resonated online but drove real sales in-store and direct-to-consumer.
THE INTUITIVE EFFECT
THE RESULTS
In just four months, Care Lab Divas experienced explosive growth across both digital and retail channels. Organic social engagement surged, with followers increasing by over 250%, while influencer collaborations drove a 35% boost in audience interaction and brand mentions.
Our content and paid media strategy translated directly to sales, helping Care Lab Divas move units quickly in both direct-to-consumer channels and retail partners like Erewhon, Sprouts, Bristol Farms, Walmart, and H.E.B. Their feed evolved into more than just a marketing platform — it became a trusted community hub where wellness enthusiasts discovered, shared, and celebrated the brand.
The results not only amplified brand visibility but also positioned Care Lab Divas for continued expansion into new products, seasonal launches, and ongoing influencer-driven growth.
THE EXPERIENCE
Working with the team behind Care Lab Divas was seamless from day one. We took the reins on their organic strategy, combining in-house content creation, storytelling, and social media management to ensure the brand showed up consistently, elegantly, and powerfully across all platforms.
We also designed and executed influencer campaigns that amplified product launches, drove engagement, and supported both direct-to-consumer and retail sales — turning followers into loyal customers. With a cohesive visual identity, high-end content, and a streamlined marketing system, we elevated Care Lab Divas’ presence while removing the day-to-day digital marketing stress from their team.
The result? A brand that feels premium, approachable, and fully optimized for growth — online, in-store, and beyond.
THE TESTIMONIAL
"INTUITIVE SOCIAL’s expertise and hands-on support have completely transformed our brand presence. Their in-house content creation, social strategy, and influencer campaigns not only elevated our digital footprint but also drove real sales — helping us move products quickly and consistently across both online and retail channels."
— Lucia, Founder & CEO, Care Lab Divas
READY TO ELEVATE YOUR PRODUCT-BASED BRAND?
If you're looking for content, community, and conversion — let's make it happen. INTUITIVE SOCIAL builds brands that grow and sell with purpose.