CARE LAB DIVAS
Strategy + Content Creation
THE CHALLENGE
Care Lab Divas had premium, indulgent-yet-functional supplements already stocked in Erewhon, Sprouts, Bristol Farms, Walmart, and H.E.B. — but their digital presence wasn’t doing justice to their products. Without consistent content, storytelling, or social alignment, the brand struggled to convert awareness into loyalty, grow their online audience, and drive sales both DTC and in-store. They needed a strategic partner, not just content, to position them as the premium wellness brand they truly are.
OUR APPROACH
We built a full-funnel strategy combining social-first storytelling, content creation, and performance-focused campaigns:
Produced in-house content blending crisp product photography with aspirational lifestyle visuals
Launched influencer collaborations and community-driven content to boost trust and reach
Developed educational and founder-driven content that elevated their wellness philosophy
Optimized social channels as a premium, engaging hub for DTC and retail consumers
Our approach went beyond posting: we analyzed performance, refined messaging, and aligned every touchpoint with Care Lab Divas’ brand positioning, turning followers into loyal customers and social content into real sales.
THE RESULTS
+250% organic follower growth in 4 months
+35% engagement boost from influencer campaigns and community content
Direct-to-consumer and retail sales accelerated, with product uptake at Erewhon, Sprouts, Bristol Farms, Walmart, and H.E.B.
Social channels became a trusted brand hub inspiring discovery, sharing, and loyalty
THE EXPERIENCE
Care Lab Divas’ team trusted us to handle strategy, content creation, and execution, freeing them from day-to-day marketing stress. From influencer campaigns to monthly in-house shoots, we ensured the brand showed up consistently, elegantly, and powerfully across all platforms. Our work gave the brand a cohesive identity and positioned them for ongoing retail expansion and product launches.
THE TESTIMONIAL
"INTUITIVE SOCIAL’s expertise and hands-on support have completely transformed our brand presence. Their in-house content creation, social strategy, and influencer campaigns not only elevated our digital footprint but also drove real sales — helping us move products quickly and consistently across both online and retail channels."
— Lucia, Founder & CEO, Care Lab Divas
READY TO ELEVATE YOUR PRODUCT-BASED BRAND?
If you're looking for content, community, and conversion — let's make it happen. INTUITIVE SOCIAL builds brands that grow and sell with purpose.