Scaling a Physician-Formulated Skincare Brand During a Global Shift
Founded by physician Dr. Anne, AbsoluteJOI is a minimalist skincare brand formulated for women who want effective, simple routines that support overall skin health and wellness. With a growing reputation in the clean beauty space, the brand partnered with INTUITIVE SOCIAL to elevate its presence, optimize its content strategy, and build toward major retail visibility.
THE CHALLENGE
In the midst of the pandemic, AbsoluteJOI faced delays in inventory and product restocks — especially for hero items like their tinted moisturizer with SPF. Their growing community needed nurturing, and buyers from major retailers were watching their digital presence closely. Without a strategic shift, momentum risked slowing.
OUR APPROACH
INTUITIVE SOCIAL pivoted the brand’s content strategy to focus on education, affirmations, and consistent storytelling around skincare confidence. We supported AbsoluteJOI with fresh, elevated visuals through photoshoots and user-generated content, prioritized their most in-demand SKUs, and developed a content calendar that kept the audience engaged and excited while waiting for restocks. Our organic strategy also supported backend prep for retail vendor applications to Sephora, Target, and Walgreens. We redesigned AbsoluteJOI’s social presence to reflect clean beauty with intention. Feed aesthetics became elevated and modern, with short-form video focused on both education and lifestyle, bringing clarity and consistency to their growing digital brand.
THE INTUITIVE EFFECT
THE RESULTS
In just three months, AbsoluteJOI grew by over 10,000 new users organically, with a 43% increase in traffic during the first month. Revenue exceeded projections by 172%, and the brand was named a 2022 Cohort Member of The Workshop at Macy’s. Their content presence also aligned with retail requirements — making them a standout brand for future partnerships.
THE EXPERIENCE
We've partnered closely with Dr. Anne to support her skincare brand’s growth and long-term vision. From building out a cohesive content strategy to delivering monthly photoshoots and running her social media channels, our goal was to ensure consistency across her digital presence. Through clear communication, ongoing creative direction, and proactive content planning, we helped bring her mission to life—while freeing up her time to focus on the work only she can do.
THE TESTIMONIAL
“Our long-term partnership with INTUITIVE has helped us grow, stay consistent, and show up at a high level even during challenges. Their team always brings strategy, care, and results.”
— Dr. Anne, Founder & CEO
READY TO BUILD A BEAUTY BRAND THAT GETS NOTICED?
From content strategy to retail readiness — INTUITIVE SOCIAL supports beauty brands at every stage of growth.