ABSOLUTEJOI BY DR.ANNE
A minimalist skincare brand, created by a woman physician, providing physician-formulated products designed for simple skincare routines that effortlessly fit into busy lives, with a focus on enhancing the overall health & wellness of women.
The Problem
INTUITIVE SOCIAL had to pivot AbsoluteJOI's marketing strategy in 2021 due to pandemic-related supply chain issues, with the goal of retaining as many customers and followers as possible. We focused on promoting AbsoluteJOI's tinted moisturizer with mineral SPF, alongside affirmational and informational content about skincare and their product line. This approach successfully helped AbsoluteJOI maintain its customer base and sustain excitement until they could restock in Fall 2021.
CASE STUDY
The OVERVIEW
AbsoluteJOI aimed to increase their customer base and reach a following of over 10K in 2021, amidst the watchful eyes of retail buyers. Despite the pandemic's impact in 2020, AbsoluteJOI generated significant buzz and established a strong brand reputation for their effective products. Additionally, our agency recognized the need to update and optimize their visuals for Instagram.
The SOLUTION
AbsoluteJOI generated significant buzz by being selected as a 2022 Cohort Member of The Workshop at Macy's. We also implemented a successful organic growth strategy and conducted photoshoots to enhance our Reel and TikTok marketing efforts. Furthermore, we revamped our strategy to meet the requirements for becoming a vendor at Target, Sephora and Walgreens.
THE RESULTS
+10,245 New Users from Organic Activity, over 3 month campaign period
+172% Exceeded Revenue target
+43% Growth in New Users in the first month alone
THE REVIEW
"Working with INTUITIVE SOCIAL has been a pleasure for over two years. They are professional, proactive with content & ideas, & have great communication. I definitely recommend their services to others."
— Dr. Anne, Founder & CEO of ABSOLUTEJOI BY DR.ANNE