ABSOLUTE JOI by DR.ANNE
Strategy + Content Creation
THE CHALLENGE
During the global pandemic, AbsoluteJOI faced inventory delays for key hero products like their tinted moisturizer with SPF. While demand was growing, the brand’s digital presence needed a strategic boost to nurture their audience, maintain momentum, and position them for retail opportunities with Sephora, Target, and Walgreens. Without intentional content and strategy, engagement and future partnerships risked stalling.
OUR APPROACH
We revamped AbsoluteJOI’s content strategy to focus on education, empowerment, and consistent storytelling:
Created elevated visuals through professional photoshoots and UGC-style content
Developed an intentional content calendar highlighting in-demand SKUs and lifestyle moments
Modernized feed aesthetics and short-form video to align with clean beauty and retail expectations
Built backend strategy to support retail applications and long-term brand positioning
Our approach went beyond posting — we ensured every touchpoint reflected the brand’s clean, confident identitywhile maintaining audience excitement and loyalty.
THE RESULTS
+10,000 organic users in 3 months
43% increase in traffic in the first month
Revenue exceeded projections by 172%
Secured recognition as a 2022 Cohort Member of The Workshop at Macy’s
Elevated digital presence aligned with retail expectations, positioning the brand for future partnerships
THE EXPERIENCE
Working closely with Dr. Anne, we delivered a seamless content strategy and ongoing execution. Monthly photoshoots, curated UGC, and proactive content planning allowed AbsoluteJOI to show up consistently at a high level — all while freeing Dr. Anne to focus on product development and client care.
THE TESTIMONIAL
"Our long-term partnership with INTUITIVE has helped us grow, stay consistent, and show up at a high level even during challenges. Their team always brings strategy, care, and results."
— Dr. Anne, Founder & CEO
READY TO BUILD A BEAUTY BRAND THAT GETS NOTICED?
From content strategy to retail readiness — INTUITIVE SOCIAL supports beauty brands at every stage of growth.