From Niche Yoga Brand to Sell-Out Success with Influencer Power & Strategic Growth
Jayei Athletics is a premium wellness brand empowering women of color through eco-friendly athletic products, including their signature MudMat® inspired by traditional Malian mud cloth. With a deep commitment to sustainability and cultural heritage, the brand partnered with INTUITIVE SOCIAL to scale their audience, drive product sales, and expand their impact.
THE CHALLENGE
Jayei Athletics had a standout product and powerful mission, but struggled to grow beyond their existing audience. Their visual branding was strong, but they needed a consistent content strategy, influencer alignment, and better systems for selling out collections and building long-term growth. Wholesale was a goal, but not yet part of their strategy — and they weren’t seeing the online traction to support it.
OUR APPROACH
INTUITIVE SOCIAL designed a full-funnel growth strategy focused on storytelling, influencer marketing, and paid media. We led an influencer gifting and affiliate program with aligned creators, paired with elevated content to position the MudMat® as a must-have lifestyle product. Simultaneously, we launched ads that highlighted product benefits and cultural impact, while laying the foundation for the brand’s expansion into apparel and wholesale to YOGA STUDIOS. We refreshed the brand’s content to reflect both strength and softness — combining founder storytelling, user-generated content, and high-end visuals that felt both authentic and aspirational. Jayei’s feed became a vibrant, community-driven space that celebrated Black women and invited them into the brand’s movement.
UGC MATCHMAKING
INTUITIVE UGC MATCHMAKING
INTUITIVE UGC MATCHMAKING
THE INTUITIVE EFFECT
THE RESULTS
Within four months, Jayei Athletics saw a nearly 300% increase in organic followers, sold out multiple yoga mat drops, and hit $5K in sales in just one month from paid and organic efforts. Influencer partnerships helped boost engagement by 32.5%, and their digital presence laid the groundwork for introducing apparel, accessories, and wholesale offerings. Their social became not just a sales tool — but a community.
THE EXPERIENCE
Working with Karyn, the visionary behind her wellness brand, was seamless from day one. We led her organic strategy across content creation, storytelling, and social media management—ensuring her brand showed up consistently and clearly across platforms. Our team also launched and managed a tailored influencer campaign that helped sell out her signature yoga mats multiple times, including during preorder phases. With a strong visual identity and a streamlined system for execution, we were able to elevate her brand presence while removing the marketing overwhelm from her plate.
THE TESTIMONIAL
"INTUITIVE SOCIAL’s expertise and dedicated support within these last few years have relieved my stress, resulting in elevated brand presence and exceptional results. Their influencer campaign helped us sell out our yoga mats back-to-back — even through preorders."
— Karyn, Founder & CEO
READY TO ELEVATE YOUR PRODUCT-BASED BRAND?
If you're looking for content, community, and conversion — let's make it happen. INTUITIVE SOCIAL builds brands that grow and sell with purpose.