JAYEI ATHLETICS
JAYEI ATHLETICS offers premium eco-friendly mats that empower women during intense workouts. Inspired by Malian mud cloth, their MudMat Collection® blends tradition, modernity and sustainability.
CASE STUDY
The OVERVIEW
INTUITIVE SOCIAL helped Jayei Athletics with marketing and content strategy, aligning with their vision of celebrating strong women of color. In just four months of working with INTUITIVE, Jayei Athletics' organic following grew by almost 300%, and strategic ad campaigns helped reach $5K in sales within a month. Collaborations with influencers also boosted engagement by 32.5%.
The Problem
Before partnering with INTUITIVE, Jayei Athletics faced significant challenges in expanding their customer base and diversifying their business strategy. However, with our assistance, the brand not only achieved remarkable growth but also successfully broadened its product line to include a diverse range of athletic apparel and accessories. Recognizing the rising demand for their products, Jayei Athletics has seamlessly integrated wholesale into their business model, opening avenues to new markets and fostering valuable partnerships.
The SOLUTION
Jayei Athletics grew to 2k followers within the first year of working with INTUITIVE and is now close to 4k followers and selling out their products season after season. Jayei Athletics is now expanding their product line and adding wholesale to their business strategy.
THE RESULTS
+198,00 New Users from Organic Activity, over 3 month campaign period
+107% Exceeded Revenue target
+89% Growth in New Users in the first month alone
THE REVIEW
"INTUITIVE SOCIAL’s expertise & dedicated support have relieved my stress, resulting in elevated brand presence and exceptional results!"
— Karyn, Founder & CEO of Jayei Athletics