CLEAR LABEL SKINCARE
VIP AESTHETICS is a premier medical spa dedicated to empowering individuals to enhance their beauty and wellness through advanced skincare treatments and personalized self-care solutions.
CASE STUDY
The OVERVIEW
As CLEAR LABEL SKINCARE expanded into esthetician services, their goals shifted toward showcasing in-studio treatments, building trust with local clients, and highlighting results-driven skincare. They partnered with INTUITIVE SOCIAL to support this new direction through strategic content creation that blended service-based storytelling with product education. We developed a refreshed content library, implemented UGC-style visuals, and elevated their social media strategy to reflect the transformation of the brand—helping CLEAR LABEL connect more deeply with their audience and grow their presence both online and in person.
The Problem
CLEAR LABEL SKINCARE faced challenges navigating their brand’s transition from a product-focused skincare line to a service-based esthetic studio. While their products had loyal customers, their in-person treatments lacked visibility and content that showcased real results and client experiences. Without a clear digital strategy or strong service-focused visuals, they struggled to attract new local clients, communicate their expertise, and stand out in the growing skincare and wellness space.
The SOLUTION
To support their brand evolution, CLEAR LABEL SKINCARE partnered with INTUITIVE SOCIAL to create a content strategy that highlighted their new esthetician services while maintaining their skincare product presence. We produced monthly content that showcased real client results, treatment experiences, and educational moments to build trust and authority. Combined with UGC-style visuals and an updated social media approach, this strategy helped boost local visibility, attract new clients, and position CLEAR LABEL as both a results-driven skincare brand and a trusted esthetic studio.
THE RESULTS
+20,285 New Users from Paid Activity, over 3 month campaign period
+87 Exceeded Revenue target
+102% Growth in New Users in the first month alone
THE REVIEW
"Love working with INTUITIVE—Brianna and the team are incredibly driven to deliver results, and their meticulous attention to detail is impressive. Brianna's ease of communication and hxaelpful guidance make collaborating a breeze, and I'm thrilled to have found them, planning to continue our partnership for years to come!"
— Shani, Founder & CEO of Clear Label Skincare