How Our Service-Based Social Strategy Helped Clear Label Skincare Transition from E-Commerce to Esthetician Studio and Grow Their Local Presence
Clear Label Skincare began as a clean skincare e-commerce brand and evolved into a results-driven esthetician studio. As the founder expanded into facials and skin treatments, the brand needed a content strategy that could support both product sales and local service visibility. That’s where INTUITIVE SOCIAL came in — crafting a modern digital presence that matched the brand’s transformation.
THE CHALLENGE
While the skincare products had a loyal online audience, Clear Label struggled to market its new studio services. The brand lacked visuals that showcased real treatments or client results, and their social media didn’t reflect the shift from product to service. Without a strong strategy, the studio wasn’t getting enough local visibility or client inquiries.
OUR APPROACH
We developed a content system that blended education, storytelling, and transformation. Each month, we created UGC-style visuals, branded reels, and educational posts that highlighted in-studio treatments and real client experiences. We also ran local ads to increase reach and drive DMs for bookings — all while maintaining the clean, elevated tone of the original brand.
UGC MACTHMAKING
INTUITIVE UGC MATCHMAKING
INTUITIVE UGC MATCHMAKING
THE RESULTS
In the first three months of the transition, Clear Label saw a 40–60% increase in profile reach and consistent bookings for services like facials and microneedling. With targeted SEO posts and stronger storytelling, client inquiries increased, and the studio began booking out two to three weeks in advance. Content also supported product cross-sells and improved retention.
THE EXPERIENCE
Working with INTUITIVE SOCIAL has been a seamless, results-driven partnership. Over the past few years, we’ve collaborated closely with Shani, Founder & CEO, to support her evolving brand vision through strategic marketing and consistent execution. Our team’s attention to detail and commitment to excellence have made it easy to align with her goals, streamline content production, and deliver impactful outcomes. This ongoing collaboration continues to grow, fueled by shared momentum and trust.
THE TESTIMONIAL
“LOVE working with INTUITIVE — Brianna and the team are incredibly driven to deliver results, and their meticulous attention to detail is impressive. Collaborating for these last few years has been such a breeze and I’m excited to continue working with them.”
— Shani, Founder & CEO
LET’S BUILD YOUR STUDIO’S DIGITAL GLOW-UP
If you’re a skincare brand or esthetician ready for strategic growth, content that books clients, and a digital presence that reflects your expertise — we’re ready when you are.