RIVER ORGANICS
A zero-waste makeup brand, dedicated to formulating products that offers a simplified approach to skincare with organic and natural ingredients in eco-friendly packaging.
The Problem
River Organics found themselves grappling with challenges in maintaining a consistent social media presence. Over several months, the brand exhibited infrequent posting, leading to a significant gap in their online activity. Recognizing the importance of brand recognition, community cultivation, and the production of optimized social media content, River Organics sought a solution to elevate their digital presence. The struggle to personalize the brand, especially concerning the founder's involvement, added an additional layer of complexity. Generating content ideas became a persistent hurdle, hindering the brand's ability to connect authentically with its audience.
CASE STUDY
The SOLUTION
INTUITIVE SOCIAL implemented a dual strategy for the brand. Influencer marketing and UGC was leveraged to enhance brand visibility, utilizing influencers aligned with the brand's ethos. Simultaneously, our content creation services filled gaps by showcasing product applications and swatches, providing the visual appeal lacking in their previous approach. This dynamic combination aimed to amplify brand messaging, fostering a more engaging and authentic connection with their audience.
THE RESULTS
+34,987 New Users from Organic Activity gained within the first 30 days of the campaign
+24% Exceeded Revenue target
+47% Growth in New Users in the first month alone
THE REVIEW
"INTUITIVE SOCIAL's dynamic combination of influencer MARKETING and content creation services swiftly filled crucial gaps, exceeding our expectations and significantly elevating OUR brand’s recognition, establishing a more authentic and engaging connection with our audience."
— Corrine, Founder & CEO of River Organics