KARL MARIE
KARL MARIE (formerly Penrose Apothecary) is a purveyor of niche luxury perfumes, committed to crafting all-natural, eco-friendly scents that embrace sustainability, fostering a sense of home and healing in the perfume industry.
CASE STUDY
The Problem
KARL MARIE (formally Penrose Apothecary) faced a myriad of challenges – infrequent social media activity, a lack of brand visibility, and the constraints of being a one-woman team with limited resources, prompting a critical need for strategic solutions to combat stagnant growth and minimal engagement.
The SOLUTION
INTUITIVE SOCIAL took decisive action, executing a comprehensive rebrand and crafting a robust social media strategy for KARL MARIE (formally Penrose Apothecary). The result? Within the first month, engagement quadrupled, marking a transformative shift toward a more intentional and engaging online presence. The strategic partnership not only addressed the initial concerns but set the stage for future brand elevation and community expansion.
THE RESULTS
+576,247 New Users from Organic Activity, over 3 month campaign period
+107% Growth in New Users in the first month alone
+102% Exceeded Revenue target
THE REVIEW
"INTUITIVE SOCIAL HAS TRULY REVOLUTIONIZED MY ONLINE PRESENCE. WITH THEIR UNWAVERING SUPPORT, I TRANSITIONED FROM MINIMAL AUDIENCE INTERACTION TO CULTIVATING A DEVOTED CUSTOMER BASE, AND THEIR RESPONSIVE TEAM CONSISTENTLY ADDRESSES CONCERNS WITH TENDERNESS AND CARE, CREATING A HEARTFELT AND IMPACTFUL PARTNERSHIP."
— Kyra, Founder & CEO of KARL MARIE